This weird Rami Malek ad is weird

On the one hand, this ad for Mandarin Oriental does what an ad should do, which is get people to watch it and have people ask “What is Mandarin Oriental™ and why is Academy Award™ winner Rami Malek such a fan of it?”, and now I’m sharing it with you, getting the ad even more views, and some of you might show it to a friend if you haven’t already…but the whole thing is just a little unsettling somehow.