Todd Mills, the visionary genius whose persistence resulted in the Taco Bell Doritos Locos Tacos passed on to taco heaven this week at the age of 41 after battling brain cancer. Mills never saw a cent from Taco Bell, but he knew his idea would change the world, so he bugged Frito-Lay to no avail, so he started a grassroots movement to show there was interest in the idea, and then it happened. And now that his work is done, he’s off to spread taco joy to other dimensions.
I hate it when taco-related news happens so early in the week, because then I’m bombarded by people submitting the same taco story that I know I can’t post until Thursday. So you’ve seen the above photo of the Taco Bell employee licking taco shells I’m sure by now. But there’s even better fast food shenanigans…
If you think that Taco Bell tacos just appear out of thin air or grown on trees, you’re wrong. New tacos not only require a great deal of development and research, but lots of testing and even conceptual illustrations. The Taco Bell Doritos tacos took a great deal of development to create the yummy, dust-covered pseudo-Mexican treat.
If you’ve been thoroughly underwhelmed with the nacho cheese Doritos tacos at Taco Bell, you’re not alone. But this spring, Taco Bell will be offering a unique brand of Doritos flavored chips that are supposed to taste like Taco Bell food. And those Cool Ranch tacos? They should be arriving in just a few weeks.
The Taco Bell Doritos taco may be a gimmick by Frito-Lay to sell unused cheese dust, but it’s not a terrible idea. What if you want the lovely dusty cheese flavor of a Doritos taco but you can’t be bothered to drive down to Taco Bell? Why, you can make your own Doritos taco at home!