Ever since Windows 3.1, the Windows logo has been pretty much the same. It’s gained and lost a few little changes, but it’s always been a multicolored waving flag of some sort. Until Windows 8. Underscoring their new design and UI philosophy, the new Windows 8 logo is simple, clean and basic, and the flag is now a window pane looking into the future.
Last week, DC Comics’ new logo was leaked and you got to hear me go all graphic designery and bitch and moan about how it’s not a bad logo, it’s just not a comic book company logo. Well in the officially unveiling today, DC revealed that the logo will be dynamic, differing slightly for various titles and characters. Okay, that’s sort of cool.
Well to be fair, the logo itself isn’t inherently shitty… it’s actually a pretty nice logo. But it’s not a logo for a comic book company. It’s a logo for a medium sized tech company or a food company or something. If someone like Dole Foods did this for a logo, it would be fine. But DC Comics? No.
HP’s got a brand new CEO in Meg Whitman, a new sense of purpose as they focus a little less on hardware and now they’ve given themselves a brand new logo. As a graphic designer, I like to see when companies do a little rebranding, but I’m not sure about HP’s new look. I wasn’t really a fan of the old one, but not a fan of the new one either.
Yesterday, the Gap announced that it was changing its logo for the first time in 20 years. Their old logo is above on the left, with the new one on the right. Companies update their logos all the time as times change, but so rarely does a company known for its style throw out a pretty decent logo for something that’s just plain hideous.
So were the people at the Gap smoking crack or what? That’s what everyone was asking. Well…