Recently making the rounds in the news and on blogs is this year’s Christmas toy catalog from Swedish Toys R Us licensee Toy-Toy Group. Unlike every other toy catalog, the Toy-Toy catalog doesn’t conform to rigid gender stereotypes about what boys like and what girls like, instead showing boys having fun with kitchen playsets and girls having fun with toy guns. I know, it’s pretty shocking stuff, girls wanting to play with toy cars. Gasp!
In an effort to try and establish complete gender equality at an early age, one preschool in Sweden has gone as far as completely removing gender from the environment. Toys, color and even pronouns are all gender-neutral. It’s a radical move, one that many think is a little too far.