If you think that Taco Bell tacos just appear out of thin air or grown on trees, you’re wrong. New tacos not only require a great deal of development and research, but lots of testing and even conceptual illustrations. The Taco Bell Doritos tacos took a great deal of development to create the yummy, dust-covered pseudo-Mexican treat.
If you’ve been thoroughly underwhelmed with the nacho cheese Doritos tacos at Taco Bell, you’re not alone. But this spring, Taco Bell will be offering a unique brand of Doritos flavored chips that are supposed to taste like Taco Bell food. And those Cool Ranch tacos? They should be arriving in just a few weeks.
The Taco Bell Doritos taco may be a gimmick by Frito-Lay to sell unused cheese dust, but it’s not a terrible idea. What if you want the lovely dusty cheese flavor of a Doritos taco but you can’t be bothered to drive down to Taco Bell? Why, you can make your own Doritos taco at home!
If you go into any Taco Bell in the US today, you should finally see the Dorito tacos on the menu. On Taco Thursday no less, a wholly IHC invention. For those of you who keep asking “Why not Taco Tuesday?”, you can kiss my ass. It’s Taco Thursday.
Now go eat a god damn Dorito taco.
Since 2010, Taco Bell has been testing the idea of the Doritos Locos Tacos, which has all your normal taco filling stuff inside a nacho cheese Doritos shell, and it looks like their marketing research is ramping up a bit, perhaps for a nationwide launch. Nacho cheese is cool and all, but you know what would be even better? Cool ranch taco shells. Or spicy sweet chili. Mmmm.
If I were to go down to the grocery store right now, I’d be faced with a wall of Doritos flavors— dozens and dozens of them, ranging from good ol’ nacho cheese and cool ranch to whatever weird mix of spices they decided to randomly put in a bag. But in Japan, Doritos seem to be more of a gourmet affair, with flavors like koi and cheese and cheese and almond, and the yummy flavor above: Burnt butter & corn. Hmmm… okay I’d eat the hell out of them, just out of curiosity.