It’s not often that I’ve felt guilty about getting something for free, but the Doritos Locos Taco I got at a Taco Bell promotion several weeks back is one of the greatest things I’ve ever eaten at any price, and I would love to get more of them someday (when I get a job!). It had been years since I’d bothered to actually get a taco at Taco Bell, as I usually get two of their quesadillas–one steak, one chicken–and a Frutista Freeze instead. I got those things anyway, but this time I had a little something extra to go along with them.
Todd Mills, the visionary genius whose persistence resulted in the Taco Bell Doritos Locos Tacos passed on to taco heaven this week at the age of 41 after battling brain cancer. Mills never saw a cent from Taco Bell, but he knew his idea would change the world, so he bugged Frito-Lay to no avail, so he started a grassroots movement to show there was interest in the idea, and then it happened. And now that his work is done, he’s off to spread taco joy to other dimensions.
Speaking to Seattle based publication, The Stranger, police spokesman Sean Whitcomb claimed that capitalising on mass munchies madness was “Deliberately ironic enough that people will accept them in good humour.”
If you think that Taco Bell tacos just appear out of thin air or grown on trees, you’re wrong. New tacos not only require a great deal of development and research, but lots of testing and even conceptual illustrations. The Taco Bell Doritos tacos took a great deal of development to create the yummy, dust-covered pseudo-Mexican treat.
If you’ve been thoroughly underwhelmed with the nacho cheese Doritos tacos at Taco Bell, you’re not alone. But this spring, Taco Bell will be offering a unique brand of Doritos flavored chips that are supposed to taste like Taco Bell food. And those Cool Ranch tacos? They should be arriving in just a few weeks.
The Taco Bell Doritos taco may be a gimmick by Frito-Lay to sell unused cheese dust, but it’s not a terrible idea. What if you want the lovely dusty cheese flavor of a Doritos taco but you can’t be bothered to drive down to Taco Bell? Why, you can make your own Doritos taco at home!