I Heart Chaos — Scientists create sports bra that reduces boob bounce by 85%. SCIENCE NOW YOU'VE GONE TOO FAR.

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Scientists create sports bra that reduces boob bounce by 85%. SCIENCE NOW YOU’VE GONE TOO FAR.

Less of this…

Ever since boobs were invented, women have complained about boob bounce when they run. And then in the late 70s, the sports bra was invented, which minimized breast movement during exercise and it was a great breakthrough for some. Now, some buzzkill scientists have invented a sports bra that reduces boobie bounce to almost nothing. Damn you, science!

More of this…

Panache, a lingerie brand which caters for larger-breasted women, spent three years researching the ‘battle of the bounce’ and is now preparing to launch the sports bra in October. The £35 bra, which will be available in sizes D to H, was the brainchild of head designer Clare Fallon. It was then tested by Loughborough Sports Technology Institute, in Leicestershire. During their research they monitored the breast movement of a 32E model on a treadmill using 3D motion sensors. The results found the bra reduced bounce by 83 per cent, compared with a 65 per cent cut by rivals.