When Windows 8 launches later this month, you probably won’t be able to avoid seeing it and hearing about it constantly, thanks to a massive $1.5 billion Microsoft has set aside for Windows 8 marketing. When Windows 8 launches to the world, you and your grandmother and nomads in the middle of the Sahara will hear all about it.
The vast majority of this huge marketing campaign no doubt targets new computer buyers. The Windows 8 marketing blitz is likely designed to get people into Best Buy to purchase a new computer. For the first time in a generation, Microsoft can honestly advertise that Windows offers something different. Replace that aging, malware-infested Pentium 4 desktop with a new, touch-enabled all-in-one. This is where Microsoft will win.
Details are still light on Microsoft’s Windows 8 marketing campaign, but expect to see the new Windows flag and the Metro interface everywhere over the holiday season. Microsoft wants Windows 8 to be the Furby of 2012. Windows Phone 8 launches shortly after the desktop operating system. The Microsoft Surface should drop in the near future as well. Microsoft wants to draw all the attention their way this holiday season, and with the big money reportedly being spent on marketing, it’s certainly putting its pocketbook behind that goal.