There are new mp3 players introduced every day, but a perhaps unlikely contendor into the personal electronics market is classic rocker Neil Young. He was recently on Letterman, where he unveiled Pono, his own brand of music player. Other than its large, ugly, awkward, triangular shape that would be inconvenient to put almost anywhere, what’s so special about this music player?
Rolling Stone reports that Pono is in fact a music ecosystem: a music download store, a tool that converts digital audio files into analog-sounding recordings, and a range of audio players.
The digital-to-analog conversion technology is, apparently, intended to “present songs as they first sound during studio recording sessions” according to Rolling Stone. Quite how that works is anybody’s guess at the moment—as is whether it actually works particularly well.
If it works, a digital to analog sound conversion would be sort of cool, it’s just a damn shame about the look of the thing.