The Brave Little Toaster, that plucky little Hyperion/Disney film from 1987 is apparently getting a CGI reboot. But not by Disney, not by Pixar… by the company that did the Casper, the Friendly Ghost movies.
Actually, Toaster was originally pitched by John Lasseter in his pre-Pixar years at Disney. When he left for greener CG pastures, the idea was bought up by Hyperion Pictures and Kushner-Locke, who made the film in then-standard 2D.
Waterman Entertainment, in the past behind such family-friendly CG-laden rejiggering as Stuart Little and Casper, has plans to update the 1987 feature to include more modern technology, like the iPhone. (We’ll wait while you shudder in understandable horror.) Commercial plugs should be an unsurprising inclusion, since Waterman is also a rights-management company who have their eyes on multi-platform tie-ins for their new batch of properties.
Before we begin lamenting the End of Entertainment, (tempting as it is, believe you me) let’s look at the facts. Lasseter had intended for Toaster to be a CG film to begin with, so this deal has, in fact, a kernel of cosmic showbiz balance buried deep within. Moreover, the acquisition of a property means the purchase of rights only. The film is nowhere near production, and, as with the majority of these kinds of projects, could be shelved for years in what is known colloquially as Development Hell.
Which is where it belongs.
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