The reason that Amazon can afford to drop the price of the Kindle Fire to $149 and introduce the larger Kindle Fire HD for $199, far cheaper than an iPad and cheaper than almost every other Android tablet is that every model is ad subsidized. When this was announced, Amazon also said there would be no way to turn ads off. Well that didn’t sit well with pretty much everybody.
Amazon says buyers of its new Kindle Fire HD tablet will get the option to turn off the advertisements that appear on its standby screen for $15.
The online retailer showed off the tablet last week, and said there would be no option to turn off the ads. That was a departure from Amazon’s previous policies. It has shipped Kindle e-readers with “Special Offers” ads on the standby screen, but users could pay to have them turned off.
Over the weekend, Amazon said that policy would apply to the Kindle Fire HD.
“We know from our Kindle reader line that customers love our special offers and very few people choose to opt out,” says spokeswoman Kinley Pearsall.