When the Windows Store launches with Windows 8 this fall, you might be happy to know that all paid apps will come with a free 7 day trial. Sounds good for consumers, but it sounds sort of scary if you’re a developer. A 24 hour trial would be nice, but a solid week sounds like too much. Of the games I’ve bought either through iOS or the Mac App Store, almost none, even ones that I like, would I buy after playing them for a week.
First and foremost, all paid apps will cost at least $1.49 as opposed to the $0.99 other platforms allow. And most importantly for consumers, Microsoft plans to implement a 7-day “try before you buy” setup with apps that will let you opt-out of the full purchase if you don’t like it.
Microsoft seems to also want to provide app developers with an incentive to churn out apps for its platform. Although they are sticking with the same 30% royalty cut that Apple takes, Microsoft’s new store will only take 20% once your app earns $25,000 in sales.