Pepsi seems to think that liquified snacks are the way of the future

Like every American, I like my soft drinks and packaged snacks, but I also like them apart and not together in the same thing. I know that it all ends up in the same place, but I can’t tell whether Pepsi’s plan to liquify snacks into beverage form is real or if they’re just trolling everyone for publicity, but it sounds nasty.

“We see the emerging opportunity to ‘snackify’ beverages and ‘drinkify’ snacks as the next frontier in food and beverage convenience.” Mehmood Khan, a former Mayo Clinic endocrinologist who heads PepsiCo’s nutrition group, said in an interview that it’s outdated to think that snacks are dry and beverages are wet. “Consumers don’t wake up in the morning and say, ‘I’m going to have a whole grain; I want a dairy product,’” Dr. Khan said. “They’re looking for combinations of those things.” Dr. Khan wouldn’t specify what combinations might come next.

Via