Facebook buys Face.com facial recognition so you can Facebook while you Facebook with your face

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Facebook buys Face.com facial recognition so you can Facebook while you Facebook with your face

Facebook announced today that it had acquired Face.com, a company that develops facial recognition software. This technology could lead to a future Facebook in which you use your face to log in, or maybe Facebook could tell if you “like” something by whether you’re smiling or not.

“People who use Facebook enjoy sharing photos and memories with their friends, and Face.com’s technology has helped to provide the best photo experience,” said Ashley Zandy, a Facebook spokeswoman, in an e-mailed statement. “This transaction simply brings a world-class team and a longtime technology vendor in house.”

Facebook, which first sold shares to the public a month ago, has been making acquisitions to bring on talented developers, add features to the site and bolster the company’s mobile offerings. Since the beginning of April, Facebook has agreed to purchase photo-sharing site Instagram, location-based application Glancee and social-gifting company Karma.

Via