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The Bloom Chips tube solves the most pressing first world problem: The inconvenience of the Pringles can
Pringles are yummy, but they have one major flaw— the stupid, skinny cylindrical can. Sure, it keeps all the chips stacked nice and neat to reduce the number of broken chips, but unless you’ve got small hands and arms, getting the bottom third is a pain. The solution? The Bloom Chips can. Ingeniously, it transforms from a tube into a bowl for easier munching.
Young designer Dohyuk Kwon encountered the same problem we all have before: He was enjoying a package of Pringles potato crisps until, suddenly, he found the chip level had sunk to a critical expletive-laden stage just below the reach of his fingers. “So I sketched a more convenient package of chips,” he tells Co.Design.
His concept is called Bloom Chips, and it won a Red Dot Award for its obvious brilliance: Bloom Chips is a wrinkled cylinder that unfurls to create its own bowl. “Its mechanism is more complex than it looks,” says Kwon. “Simply speaking, it’s like a blooming flower.” The idea is so instantly impressive that it’s impossible to imagine why no one at Procter & Gamble thought of it first.
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posted 06 May, 2012
by cranberryzero
33 notes
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girlonfirebolt reblogged this from iheartchaos and added:
always thought pringles should have cans like glue sticks…twist...everything moves up,
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rubyshewrote reblogged this from iheartchaos and added:
@ronromanik
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meatstuff reblogged this from iheartchaos and added:
Still no cure for cancer
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partofanunbalancedbreakfast reblogged this from iheartchaos and added:
FINALLY, science gives us something we can actually use.
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fuckme-bradtollman reblogged this from iheartchaos and added:
mouth is agape also, I never...it never really occurred
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iheartchaos posted this
