Virgin Atlantic has consistently received high marks from customers on its comfort and service, but now there’s one more extra for Virgin Atlantic fliers to look forward to— ice cubes in your drink in the shape of Richard Branson’s head. The special ice cubes are only available in bar drinks for first class customers, so that’s definitely worth the extra price. Ish.
The cubes were designed so the Virgin boss could travel ‘in spirit’ with his passengers and they in turn could experience what it may be like to have a drink with the billionaire entrepreneur. It took a team of four skilled designers six weeks to create the moulds for Dickie’s cubes. They got exact measurements of Sir Richard’s head using detailed photographic techniques and laser scanning technology.
And what a result. The ice cubes are uncannily lifelike, depicting the airline owner’s goatee beard, grinning teeth and lustrous mane. The cubes are just one aspect of the airline’s new on-plane bars - the longest in the sky. Steve Ridgway, chief executive of Virgin Atlantic said: ‘While Richard would love to be able to sit and enjoy a drink with all of our passengers, his schedule means that it simply isn’t possible. ‘Now he is able to join our guests “in spirit” on one of the upper class cabin’s first flights as they raise a toast to their trip and the exciting times ahead.’