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Naming your sunglasses company ‘Helen Keller’? Only in China.

No, this isn’t a lost in translation moment. The man who started a line of sunglasses named after Helen Keller said he did so because of her bravery, not her blindness. Also, the company’s motto is “You see the world, the world sees you.” Just like Helen Keller.

Chen Wenjing, one of the company’s spokespeople, told the Journal the team was aware of Keller’s blindness, but valued her traditions of philanthropy and optimism, thus celebrating those traits over her inability to see. This video ad doesn’t quite communicate that message, though — more realistically, it says: Wear these Helen Keller sunglasses as you descend from a chartered plane, and paparazzi and/or attractive people will flock.


Submitted by Delsyd

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    China you want to be hated by the rest of the world just like the US don’t you if you keep it up i believe you can do it...
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