In documents from the National Organization of Marriage (NOM), the country’s largest anti-gay marriage organization, it was revealed that their plan of attack to try and get gay marriage bans passed around the US and to generally fan the flames of hostility towards those in the gay community was to try and get as much of the black community on their side to make gay marriage appear to not be a civil rights issue.
The documents, circulated by the gay rights group Human Rights Campaign, are marked “confidential” and detail the internal strategy of the National Organization for Marriage. “The strategic goal of this project is to drive a wedge between gays and blacks—two key Democratic constituencies,” says an internal report on 2008 and 2009 campaigns, in a section titled the “Not A Civil Right Project.”
“Find, equip, energize and connect African American spokespeople for marriage, develop a media campaign around their objections to gay marriage as a civil right; provoke the gay marriage base into responding by denouncing these spokesmen and women as bigots,” advises the document, which is a road map to the successful campaign against same-sex marriage in California.
The document also targets Hispanic voters, whom conservatives have long hoped would join the backlash against gay rights.
“The Latino vote in America is a key swing vote, and will be so even more so in the future, both because of demographic growth and inherent uncertainty: Will the process of assimilation to the dominant Anglo culture lead Hispanics to abandon traditional family values?” the document asks. “We must interrupt this process of assimilation by making support for marriage a key badge of Latino identity - a symbol of resistance to inappropriate assimilation.”
A spokesman for Human Rights Campaign, which has battled NOM tooth and nail for several years, said the documents showed a darker side of the conservative organization. “Nothing beats hearing from the horse’s mouth exactly how callous and extremist this group really is,” said HRC’s Campaign Media Director, Kevin Nix.
The documents also makes clear that NOM’s plans include the 2012 election.
In a “$20 million strategy for victory” keyed to the 2010 midterm elections, the group says its agenda “requires defeating the pro-gay Obama agenda.”
“A pro-marriage president must be elected in 2012,” the document says, although Obama has offered tepid opposition to same-sex marriage.
The same document, an update to the group’s board, described a $1 million plan through the conservative American Principles Project to “expose Obama as a social radical.”
The section, headed “Sideswiping Obama,” suggests raising “side issues” including pornography to attack Democrats’ flanks. The group also sought to identify “victims” of same-sex marriage — children raised in gay households — and in another document budgeted $120,000 to locate “children of gay parents willing to speak on camera.”
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