Facebook ads turn an unsuspecting man into a spokesman for a giant tub of lube

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Facebook ads turn an unsuspecting man into a spokesman for a giant tub of lube

The gigantic 55 gallon tube of sexual lube on Amazon has been a popular item to share on the internet for some laughs, but for one guy, his simple act of sharing the link with friends on Facebook accidentally made him an unsuspecting spokesman for the week-long supply of lube.

That’s what happened when Nick Bergus posted about the notorious 55-gallon pleasure tub a while back. He saw it, fired off a joke, and more or less forgot about it. Then this happened:

A week later, a friend posts a screen capture and tells me that my post has been showing up next to his news feed as a sponsored story, meaning Amazon is paying Facebook to highlight my link to a giant tub of personal lubricant. Other people start reporting that they’re seeing it, too. A fellow roller derby referee. A former employee of a magazine I still write for. My co-worker’s wife. They’re not seeing just once, but regularly. Said one friend: “It has shown up as one on mine every single time I log in.”

Bergus’ personal information wasn’t compromised, he was just an unfortunate result of a Facebook advertising algorithm.

Via