Filming has been wrapped up for Kevin Smith’s upcoming horror movie Red State and he’s released a teaser poster. This is the first horror movie for Smith and while I appreciate writers and directors going out of their comfort zone, Cop Out was probably the worst movie of 2010 and so I hope that Red State is only half as awful at least.
Smith’s description of the poster:
Moody, weird, and pitch-perfect for the tone of the film. If I went out to an ad agency here in town, I’d be billed close to 20 grand for a campaign that’d maybe… maybe… include this poster. But this piece of artwork (I call it “The Holy Ghost”) didn’t come from a top-tier ad agency: Jon Gordon is my RED STATE producer, and this poster was created by his assistant, Melissa Bloom. So we’ve got a marketing image that was put together by someone who was on set every day, integral to the process that produced the film which inspired this image… The marketer is actually family, RED from pre-production all the way through wrap, so she’s got an insight into the flick that no ad agency could ever boast (not even one-time Glo-Coat golden boy Don Draper over at SCDP). I’ll take passion over pedigree any day…So Melissa (with a Gretzky-like assist by Ming), the person on the RED STATE crew least likely to spearhead our marketing campaign, gets the collar for this arresting image – and I fucking dig that.