Science proves that expensive exotic sportscars turn women on [The More You Know]

In another study that proves what we already know and is a veiled advertisement for an insurance company, studies show that the sound of a really expensive exotic car turns women on.  So of course, this means that the insurance company that paid for this study is hoping that you’ll get a really expensive car and have it insured through them because they’re cool because they do studies like measure how hot a girl gets around a Lambo.

Anyway, in the results of this study, it was found that a small, compact fuel efficient car didn’t really increase testosterone levels in men or women, but the sound of a Lambourghini, Porsche or Ferrari caused women’s testosterone levels to shoot through the roof:

“We saw significant peaks in the amount of testosterone in the body, particularly in women,” Maxon says, noting that even women who said they had no interest in cars were turned on. “Testosterone is indicative of positive arousal in the human body so we can confidently conclude from the results out today that the roar of a luxury car engine actually does cause a primeval physiological response.”

Read more here at Wired.

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