McDonald’s slogans used around the world [Dept. of Advertising Nonsense]

Currently, McDonald’s is using “I’m lovin’ it” as its global slogan, but it’s pretty rare for a corporation of the size and scope of McDonald’s to use a single slogan all around the world. The reason for this is that while “I’m lovin’ it” translates pretty well among a hundred languages, usually this isn’t the case. “Double cheeseburger? I’d hit it!” may make sense to some in English, but it doesn’t translate so well into say Arabic or Taglog.

Instead, McDonald’s will hire clever regional marketing and creative people to mold its branding and message for the local populace. So instead of “Mac Tonight” like we had in the US, you might get “Throw another McFish sandwich on the barbie, mate” in Australia or “Eradicate your hunger with the McDonald’s, the final solution” or whatever the fuck in Germany.

Here’s a partial list of McDonald’s slogans used around the world, past and present via Wikipedia:

Global
Things that make you go ‘mmmm’ (2007) Breakfast US; (2001) Australia, United Kingdom and New Zealand
“I’m lovin’ it” (Current)

Australia
Love a Burger, Love a McDonald’s (1981)
McDonald’s is cooking … breakfast! (1987-1992, breakfast)
It’s MacTime (1992)
MacTime Rocks On (1994, Featured David Essex’ song Rock On)
Only McDonald’s (1998)
Feed your inner child (2005)
Bacon bacon bacon (2007,bacon menu)
I’m Lovin’ it!” (2003-current)

Canada
That there McDonald’s Eh? (2001)
No syrup? McDonald’s! (2003)

Hong Kong
Nobody can do it like McDonald’s can (1979-83)
It’s a good time for the great taste of McDonald’s (1984-88)
Good time, great taste (that’s why this is our place) (1988-92)
Only McDonald’s (1993-94)
Every time a good time(2000-03)

New Zealand
McDonald’s for breakfast, it’s a great start to your day (1990’s)
It’s Mac Time (late 1990’s)
That’s our tucker (1990’s & 2005)
Make every time a good time (early 2000’s)
Proud to be part of the change (2006 - Present)
Im lovin’ it (2005 to present)

South Africa
Make every day a McDonald’s day (1994)

UK
You’ll enjoy the difference (1977)
At McDonald’s we’ve got time for you 1980s
There’s nothing quite like a McDonald’s (1993)
Enjoy more (1997)
A visit to McDonald’s makes your day (1990s)

US
McDonald’s is your kind of place (1967)
You deserve a break today (1971)
We do it all for you (1975)
You, you’re the one (1976)
Nobody can do it like McDonald’s can (1979)
You deserve a break today (1980)
Nobody makes your day like McDonald’s can (1981)
McDonald’s and you (1983)
It’s a good time for the great taste of McDonald’s (1984)
It’s Mac Tonight (1985)
Good time, great taste (that’s why this is our place) (1988)
There’s nothing quite like a McDonald’s (1980s)
Food, folks and fun (1990)
McDonald’s today (1991)
What you want is what you get (1992)
Do you believe in magic? (1993)
Have you had your break today? (1995)
My McDonald’s (1997)
Did somebody say McDonald’s? (1997)
McDonald’s - It can happen (1990)
Larry the Leopard (1990’s)
We love to see/make you smile (2000)
Put a smile on (2000)
Make every time a good time (2002)
Smile (2002)
I’m lovin’ it (2003-present)