Turning the entire Internet into an MMO [I Heart Internets]

With World of Warcraft reaching the 10 million user mark and everyone else trying to get in on the fun and sociability of an MMO, it was only a matter of time before someone figured it would be a good idea to turn all of the Internet into an MMO.

Introducing PMOG from Game Layers, Inc. PMOG stands for “Passive Multiplayer Online Game” … which is pretty dry for an official name. Why not “Quest for Internetia” or some crap like that?

PMOG is described on their site thusly:

PMOG is an infinite game built on individual network histories, transforming our web surfing into ongoing social play. With a game head-up display in Firefox, players can bomb each other, wage war over web sites, and lead other users on web missions. Ordinary web sites become caches for items and currency. PMOG fuses an MMO into our WWW.

PMOG stands for Passively Multiplayer Online Game. Players play without playing; clicking around the internet turns into experience points and currency. A battle between Order and Chaos rages online, between people tagging and people spamming; this game gives people the weapons they need to wage that war in real-time in their browsers.

This unconventional massively multiplayer online game merges your web life with an alternate, hidden reality. The mundane takes on a layer of fantastic achievement. Player behavior generates characters and alliances, triggers interactions in the environment, and earns the player points to spend online beefing up their inventory. Suddenly the internet is not a series of untouchable exhibits, but a hackable, rewarding environment.

PMOG is not out yet, but it is:
a) possibly some sort of really clever Spyware (extremely cynical view)
b) the dumbest idea anyone has ever come up with
c) the most brilliant idea anyone has ever come up with
d) somewhere in between in the Valley of Meh
e) an idea whose time has come
f) an idea that’s ahead of its time
g) an idea that’s as useless as a Segway

Link to the PMOG page here